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Digital Marketing Course

Digital marketing refers to promotion or selling of products and services using internet as a medium. Traditional methods used for promotion were limited to a region but marketing using web tools has a global reach as companies know about the target audience. Today, a multinational company, large business enterprise and even a start-up needs to have its presence on the digital platform. With the advancement in the multimedia technologies and awareness among people, the E-commerce industry is flourishing day by day. A major share of business relies on digital marketing. India being one of the fastest growing economies of the world has enormous potential. It also helps the entrepreneurs in expanding their business. Not limited to this, it also opens new horizons for career and it is certain that the demand is sure to increase in the coming future.

 

 

Duration : 3-4 months

Rs. 30000/-

Course Specifications

This course intends to enhance your creative skills by providing hands on experience in Web Analytics, Search Engine Optimization (SEO), E-mail Marketing, Mobile Marketing, and advertising through Social media, Content marketing, Blogging, affiliated marketing, Google Ad sense, YouTube Marketing, Online Reputation Management, Brand Awareness, Display Advertising, Search Advertising, PPC, Video Marketing. It focuses on using principles and applications of marketing strategy in a digital context. You will also learn about the creating best content for marketing and strategize it accordingly using these tools and improve the page rank of your website and promote your product effectively. Since all the advertising and promotion of a business is carried out through e-mail campaigns, you will also get to learn about ways to reach maximum number of users. All the course modules are prepared by industry experts keeping abreast of developments in the marketing world to give you both practical and theoretical knowledge of the field.

Key Features

Learn industry oriented skills

Learn skills that are relevant and highly in demand in the today’s marketing industry.

Highly Experienced Mentors

Learn advance concepts of Digital Marketing from very much experienced mentors.

Interactive sessions

Learn and interact with industry experts during classroom sessions.

Helps In Career Growth

This program is designed to ensure you in career growth.

Job Opportunities

Stay in top searches of the recruiters and get suitable job.

Practical Knowledge

Having hands-on experience by handling industrial projects as assignments.

Benefits
  • Get thorough knowledge of digital marketing.
  • In-depth training of SEO techniques for lead generation.
  • Asses how new strategies can be applied for maximum utilization of digital technologies.
  • Learn best practices of search engine optimization, PPC and implement them for a successful advertising campaign.
  • Get in-depth knowledge of using social media and Google Adwords for lead generation and successful advertising.
  • Learn how to develop website and use it to make money via Ad sense and blogging.
FAQs
The course covers web analytics, e-mail marketing, advertising, search engine optimization, PPC, mobile marketing, copy writing etc.
The course duration is of 12-15 weeks.
This will be classroom training and an instructor led program along with interactive assignments.
There are no such specific criteria. If you have interest in digital marketing, this course is for you.
Sooner or later, most of the business will go online and thus the demand for internet marketing is expected to increase thereby creating surplus opportunities for the professionals having a thorough knowledge of the same. 1.There are many options open for you After the completion of digital marketing course SEO analyst SEO executive Social media specialist Digital marketing executive Digital marketing Expert Google Ads specialist Email marketing specialist Online reputation manager 2. Pursue your careeras a Freelancer: 3. Start your own Business
There are full time, part time and freelancing opportunities. It depends on you which type of employment you are looking for.
Approximately 4 million people using the internet and $150 Billion spent globally on digital advertising, that is about 45% of the world's total population.In the field of Digital Marketing, more than 10 lakh jobs are expected to be created by the end of 2019. This course is not just for working professionals, even for the people who have their own businesses.
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